As the long-form journalism arm of the Huffington Post, Highline presents meaningful stories to the world that have a real human impact. As their sole design and development partner, our challenge is clear; how do we engage an online audience beyond ‘best practice’ techniques and deliver on the Highline brand promise of ‘stories that stay with you.’
It’s not hard to find a company that can do strong technical work, but it’s so rare to find people who can engage with really complex subject matter and come up with such innovative ways of telling a story.- Rachael Morris, Executive Editor, Huffington Post Highline
Understanding the Audience
Taking a human-centred design approach to each and every story, we seek to understand the context and audience first and foremost. Then through rapid prototyping and testing, we amplify different story elements with intelligent animations, high-touch designs and other immersive techniques across a broad range of platforms and devices.
To enable us to better deliver on each pieces bespoke requirements, we designed a custom CMS platform that can bend and flex depending on the story being told. With an article produced every fortnight, finding a balance between an efficient workflow and an engaging online experience is critical to Highlines continued success.