Moving pictures from Australasia's best directors
Exit Films needed a brand new website to position them as modern, stylish and offer a simple way to discover their directors and the super-entertaining commercials they craft for clients, and short films they make for the world.
Expressing the brand
We used their bold, simple colour palette from brand designer Stephen Richardson as a way to help differentiate each director as you scroll through profiles. The red and cream invert each time to help reinforce the transition.
The smooth, diagonal transitions across the site reflect the distinctive X shape of Exit's new wordmark and offer easy browsing through their diverse work.
We crafted a smooth and app-like experience for the site without any hard page refreshes. Exit's audience are creative directors - time-poor, highly-visual and searching for that perfect look, tone, or style they have in mind.