Gladeye
Gladeye

Elemental Excelerator Cohort X

Innovation that tackles the global climate crisis

Honolulu-based Elemental Excelerator are a climate-focussed venture capital firm. In 2009 they launched a new non-profit ‘cohort’ model for funding climate tech that uplifts people and communities around the world.

They wanted to celebrate their 10th Cohort "X" with a special digital experience.

Category

Campaign

Date

2021

The X factor

Cohort X was made up of nineteen diverse, innovative start-ups from clean air and water tech, to sustainable packaging and climate robotics.

We created a playful microsite to showcase these start-ups' unique stories and the people behind them; encouraging visitors to support the project which inspires them most.

Gladeye

Postive change

Elemental Excelerator are a positive, mission-driven not-for-profit. They have stories of incredible change being driven by the climate-focussed start-ups in their portfolio.

We wanted our design to lean into this feeling of hope and positivity for the future, using their vibrant colours to create a joyful digital experience.

Gladeye
Gladeye

Collector cards

To hero the founders we created shareable ‘collector cards’. On the back of each card, we told the inspirational human stories behind the start-ups.

The cards were grouped into colour-coded sectors letting users easily find the content of interest to them.

Gladeye

Physical feeling

To bring the cards to life as an interactive experience, a physics engine was developed for the page. As the user scrolls, cards slide into view as if tossed physically onto a tabletop.

We adapted Elemental Excelerator’s beautiful visual assets into a set of parallaxed backgrounds that connect with each sector - Circular Economy, Water, Land & Food, Decarbonised Mobility.

Gladeye

Playful touch

In development, we brought additional playfulness to the design through transition animations and micro-interactions. It was important to us to bring a natural mimetic action to the card movement, which took considerable prototyping to perfect.

Gladeye

What a brilliant experience working with you. Thank you for lending your genius and light, for your continued flexibility, pace and professionalism.

Bobby Bailey

Creative Director, Elemental Excelerator

Project Statistics

6,000

Votes cast in the first two weeks

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